AANT is the peak motoring body in the NT, and one of the most recognisable brands in the Territory. As the Territory’s own motoring club, AANT have been providing roadside assistance throughout the Territory for over 50 years. Since their inception in 1963 the company has grown to include insurance, travel, community and advocacy activities. Sprout has the pleasure of working with AANT on all external communications, including campaigns, collateral, signage and digital projects.
Sprout has been involved in marketing and promoting AANT’s services and products since 2013, including the much-loved WTF (Waive the Fee) campaign and the more recent launch of AANT’s home and car insurance. One of the more complex projects worked on was the design and construction of a completely new website, including online store and multiple pay portals. The design is modern, with enhanced user experience and easy to navigate.