Sprout are the publishers of Territory Taste Magazine. To extend our publication into a 360degree platform for food and tourism in the Northern Territory we teamed up with event specialists Agentur to deliver the first Territory Taste Festival in 2016.
Sprout helped create the event and designed all the marketing, event branding, marketing, distribution, media releases and articles to promote the event. Sprout also managed the sponsorship and partnership aspect of the event. Through the strictest brand management strategy we also worked with national managers to promote our headline celebrity chef Matt Moran.
Over the 10 week campaign period we also worked with Savvy Social to plan, create content, implement and moderate an effective event engagement strategy on social media that reported a reach of over 480,000 people and a total of 127,285 impressions. We also engaged social media influencers, worked Â with national bloggers and produced digital banner and online video content.
12,000 people attended the first year event in April 2016 at the Darwin Convention Centre which was a huge success.