Sprout maintained the Territory Insurance Office (TIO) account continually for 7 years from 2008 â€“ 2016 and Â constantly delivered internal and external communication campaigns and marketing projects including: product, retail, digital and the full range of services.Â We created and cast the ‘Phil and Al’ series also managed the design of customer material for the sale of TIO from the NT Government to Alliance.
For many years Sprout positioned TIO firmly in the hearts and minds of Territorians with two major customer engagement, Â brand refresh and strategic positioning campaigns. The Territory Way and Weâ€™re for Territorians. The second campaign won a National Marketing Award.
The Weâ€™re for Territorians TVC and brand piece is something that we will be very proud of for years. The TVC was one of our biggest production projects of all time. We organised, produced and where the creative directors with a crew of 10, using 110 talent over 12 days and covered over 2500km.